Everlast Worldwide Inc. announced that it has entered into a licensing agreement with Sports Accessories Group, LLC of New York City for the production and marketing of a line of men's, children's and unisex bags, including backpacks, sports bags, duffel bags, luggage, and roll bags under the Everlast brand. The line, which is expected to be launched this fall, will be sold through sporting goods retailers and department stores throughout the U.S., its territories and possessions.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Bags represent a natural extension for the Everlast brand and complement our existing product offerings. The principals of Sports Accessories Group, Richard Siskind, Jon Siskind, and Carol Smith, possess a tremendous track record in the industry and a commitment to quality. We look forward to working with them on a successful entry into this important category.”
Added Jon Siskind, president, Sports Accessories, “With its world-renowned stature and its association with durability, we believe the Everlast brand will become an important player in the bag and luggage category. We anticipate that the Everlast products we develop will be very well received by both the trade and consumers.”
