Everlast Worldwide has launched a national marketing tie-in with 24 Hour Fitness gyms called the Everlast Shadowbox Workout.
The program features lessons from professional boxers, and VIP classes at the gym. A new ad campaign in fitness
magazines and surrounding the “The Biggest Loser” will incorporate both 24 Hour
Fitness and Everlast Shadowbox Workout promotion. 24 Hour Fitness has approximately 450 gyms across the U.S.