Everlast has inked three new licensing agreements. FCSI Ltd., Located in London, will produce retail boxing equipment for distribution in the U.K. and Republic of Ireland. The FCSI line (which does not include professional boxing equipment) will begin to ship on April 1, 2005. Rhinox, Based in Los Angeles, CA, has been signed as the Everlast licensee for U.S. headwear. An introduction is planned for the second quarter of this year. Explorer Headgear, headquartered in Toronto, is now the Canadian licensee for men’s and boys active wear, sportswear, outerwear, and swimwear. Products are expected to be available by mid-year 2005.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., remarked, “Licensing our brand continues to be a key aspect of our growth strategy, enabling us to extend Everlast’s presence throughout the world while enhancing the scope of our product line. With the success of the Oscar-winning Million Dollar Baby movie and this week’s start of the reality-based television series on NBC, The Contender, we expect our licensing activities to accelerate as manufacturers further recognize the consumer awareness, staying power and versatility of the Everlast brand name. We are pleased to be teaming with our new licensees, all quality manufacturers with strong marketing, distribution and product development capabilities.”
