Everlast® Worldwide Inc. has expanded its relationship with M&M Fitness Equipment, Inc. by signing a licensing agreement for the launch of Everlast-branded neoprene and elasticized joint braces and wraps for sports and exercise use as well as for use in recovering from sports-related injuries.
These new products produced by M&M Fitness are expected to be available by the first quarter of next year and will be sold through select sporting goods retailers around the U.S. Based in New York City, M&M Fitness currently serves as Everlast's licensee for aerobic and weightlifting equipment in the U.S. and Canada.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “M&M Fitness is yet another example of a licensee expanding its relationship with our company due to the success they have enjoyed with their initial lines of Everlast goods. Given our brand's heritage and standing within the world of sports, we continue to see new licensing opportunities to expand our presence within this market.”
Seth Horowitz, president and COO of Everlast Worldwide Inc., added, “Whether it be one of our traditional categories or a new product category, the Everlast brand continues to demonstrate its strength. The possibilities for additional licensing opportunities are virtually limitless in both traditional and new markets and we intend to pursue those categories that are appropriate for the imagery of the Everlast brand.”
