The European Outdoor Group recently launched both a new visual image and a new website.  The new logo is to replace the old one immediately and is intended provide the EOG with a modern visual representation with its “cleaner, fresher look.”  The blue color of the old logo was kept in order to retain some recognition within the community. The new logo was also influenced by the EOG’s single community approach to the industry.


The new website will allow closer interaction between the EOG and its members, providing a single contact point for everyone working with the outdoor sector. For non-members the new website offers and information point and the ability to sign up to receive Outdoor News, EOG’s newsletter.  This newsletter is currently printed only twice a year but the website will allow for additional communications throughout the year.