Etonic Worldwide has named Russ Curran as VP/general manager for Stonefly USA, a division of Etonic Worldwide, LLC. Curran comes to Stonefly USA with more than 20 years of experience in the footwear industry. He was most recently VP of sales at PSB Shoe Group where he increased sales 139 percent in two years. Prior to PSB Shoe Group, he held senior sales positions at Geox Footwear and Rockport. He has an excellent track record in significantly growing sales throughout his career, and also has a strong consumer marketing background.

“Russ brings to Stonefly a true understanding of how to strategically build a brand,” said Andrea Tomat, President for Stonefly, Italy. “His incredible leadership skills and brand vision are true assets. We will fully support his efforts by providing him with the tools he needs to be successful.”

“Our priority this year is to build the Stonefly sales team while focusing on growing quality distribution in better independent footwear specialty retailers here in the states,” said Tom Elwell, CEO, Etonic Worldwide. “The company is already a highly regarded brand internationally in the Euro Comfort  market segment and now by combining Russ’s talents with the internal support of Etonic, Stonefly will be able to make great strides in building consumer brand awareness and market share in this exciting segment.”