Etonic Worldwide will have a new line of running and walking styles ready to launch in July 2005 designed by consultant Martin Keen, the original designer of the very successful Keen footwear brand. The shoes will begin shipping to retailers in January 2006. The line features performance running and walking products that combine sleek design with high-end materials and Etonic proprietary technologies.
Tom Seeman, Etonic CEO, confirmed that Etonic has been preparing since last year to bring the running and walking divisions in-house. “At the time of our decision we notified our licensee Kinetic Sports, allowing them ample time to phase out of the business and of course, giving us time to develop our 2006 line. Strategically, we can now leverage our resources and build a stronger global brand”. The move unites the running and walking shoe division with Etonics high profile golf business and newly launched bowling line.
The company has tapped former New Balance executive Gary Siriano to lead the newly formed division. Siriano brings 24 years of product development expertise back to Etonic where he worked from 1990-1999. “Our initial development builds on Etonics heritage in the technical categories of Stability Cushioning and Motion Control,” said Siriano. “Martin and I both enjoy a strong understanding of the brand and our history of innovation that has led the market.”
Kinetic Sports license, signed in 2000 with Etonics former owner, Spalding Sports Worldwide, will end on December 31, 2005, with an inventory sell-off period running to mid-2006.
