EssilorLuxottica, the parent company of Ray-Ban, Costa, Native Eyewear, and Oakley, among others, signed an exclusive licensing agreement with Jimmy Choo to design, manufacture and distribute the brand’s eyewear worldwide.
The agreement goes into effect on January 1, 2024 through December 31, 2028, with an automatic renewal option for an additional five years. The first collection under the agreement will be released for sale in the first quarter of 2024.
Jimmy Choo Creative Director Sandra Choi will oversee the development of the collections.
Francesco Milleri, chairman and CEO of EssilorLuxottica, said: “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business. Together, we will design innovative luxury eyewear collections that will embody the best of the brand’s artistic vision and signature glamour. In turn, our collaboration will further strengthen the high-luxury segment in the eyewear category.”
Hannah Colman, CEO at Jimmy Choo, said: “We are thrilled to be partnering with EssilorLuxottica combining our shared expertise in accessories and eyewear categories to bring to life the essence of Jimmy Choo’s glamorous and confident aesthetic.”
