Escalade Sports, in recognition of National Breast Cancer
Awareness month, plans to donate ten percent of the retail price of
every unit of its new Step Pink Special Edition Home Trainer to Susan
G. Komen for the Cure to support breast cancer research. The
aerobic/cardio exercise step product, which launches this month,
includes a Pink Step platform, two risers for height adjustment, and
one Total Cardio Step workout DVD.
To mark the initiative, Escalade Sports hosted a reception at its
global headquarters to officially launch its new Step Pink Special
Edition Home Trainer. The reception was open to all Escalade Sports
employees in Evansville and included Escalade's Race for the Cure team,
breast cancer survivors and spouses, friends and guests. Philip
Piccolo, EVP of business development, started the event with a
discussion about breast cancer awareness as well as recognition of the
many efforts and available opportunities to support breast cancer
research. Playing to the theme, the event featuring pink cake, pink
lemonade punch and pink
decorations, all designed to boost breast cancer awareness.
Autumn Alldredge, fitness product manager, at the event said, “Today we
not only celebrate the survivors, but we applaud all efforts for
greater awareness which can lead to early detection and even greater
Escalade Sports manufactures and distributes a full-line of sporting
goods products, including table tennis, billiards, basketball systems,
play ground systems, game tables, archery, darting, and fitness.