Escalade Inc. announced that it has acquired substantially all of the business and assets of Revel Match LLC, dba Rave Sports, a water recreation products brand. The acquisition marks Escalade’s expansion into the water sports and recreation category.
Rave Sports was founded in September 1996 and the line consists of several consumer and commercial water sports product categories.
“We see Rave Sports as a perfect fit for Escalade and look forward to accelerating the brand and enhancing shareholder value by leveraging our knowledge and expertise in design, distribution, manufacturing, and our powerful supply chain network”, said Scott Sincerbeaux, Escalade’s president and chief executive officer. “This transaction provides dynamic portfolio expansion and signals our entry into the growing water sports market. Category expansion is a critical part of our growth agenda and we view water sports as a significant opportunity. We expect the Rave acquisition to be accretive to earnings in 2021, while further establishing Escalade as a dominant force in the sports recreation marketplace.”
“We are excited to join the Escalade family as we take Rave Sports to the next level. Our shared values and consistent focus on quality and innovation provide us with significant growth potential”, said Steve Friswold, co-owner of Rave Sports. “We believe that by combining forces, we will be able to expand our brand awareness and build upon our 25-year history of making water fun.”
Escalade Sports’ brands include Bear Archery, Bear X, Trophy Ridge, Rocket, SIK and Cajun Bowfishing archery equipment; STIGA and Ping-Pong table tennis; Accudart and Unicorn darting; Atomic, Victory Tailgate, Triumph Sports, Viva Sol, Zume Games recreational games; DURA and Onix pickleball equipment; Goalrilla, Goalsetter residential in-ground basketball systems, Goaliath and Silverback residential in-ground and portable basketball goals; Lifeline and the STEP fitness products; Woodplay premium playsets; American Heritage Billiards; and Cue&Case billiard accessories.
Photo courtesy Rave Sports
