Escalade, Inc. announced that it has completed its acquisition of the assets of the Brunswick Billiards business from Life Fitness, LLC, a portfolio company of KPS Capital Partners, LP.
The company said the acquisition enables it to further expand its product line and connection with consumers in the billiards and indoor recreation markets.
“The addition of the iconic Brunswick Billiards brand to Escalade’s portfolio elevates our market leadership. The talented teams from Brunswick Billiards, Escalade, and Life Fitness worked very well together bringing this transaction to a close. We now look forward to providing our dealers and consumers with great quality and value across our broad offering of game tables and accessories,” said Escalade’s CEO Walt Glazer.
Brunswick Billiards will continue to be headquartered in Bristol, WI and led by John Kazik, GM, and its management team.
Baird served as an exclusive financial advisor to Life Fitness on the transaction.
Escalade’s brands include Bear Archery, STIGA table tennis, Accudart, RAVE Sports, Victory Tailgate, Onix Pickleball, Goalrilla, Lifeline fitness products, Woodplay, and American Heritage Billiards.