Escalade Inc., a maker of a wide range of sporting goods, announced the appointment of Scott Sincerbeaux as the organization’s new president and CEO.

Sincerbeaux joins Escalade from Wolverine World Wide, Inc., where he held several positions including president of The Stride Rite Children’s Group, president of direct to consumer and president of global retail. In addition, he has led sales and direct-to-consumer businesses at Godiva Chocolate, Bare Escentuals, Crabtree & Evelyn, and Ecco.

He will join Escalade on April 27, 2020.

“It is a tremendous honor to lead this dynamic organization. Escalade has a rich history of brand and product leadership across various recreational categories.  I have enjoyed getting to know the organization, diverse product offering and dynamic leadership team and believe my background will add significant value as we accelerate the connection of our product portfolio to our loyal customers and consumers,” said Sincerbeaux.

Walt Glazer, chairman of the board said, “On behalf of the Escalade board of directors, our executive management, and our entire team of dedicated associates, I welcome Scott and look forward to his leadership as Escalade continues to navigate the changing environment.  Scott’s deep experience, passion, and drive to succeed will serve him well in this important role.”

Glazer continued, “We’d also like to thank Dave Fetherman for his many contributions to Escalade.  Dave joined the company in 2007 as VP Sales & Marketing of the Escalade Sports business unit, was promoted to President of Escalade Sports in 2012, and became President and CEO of Escalade, Inc. in 2015.  Among Dave’s many accomplishments, one that stands out was his leadership in executing Escalade’s pivot from Sears as our largest customer to the sporting goods channel 10 years ago.  More recently, Dave led Escalade’s shift into e-commerce.  We wish Dave and his wife Selena all the best as they enjoy a well-deserved retirement.”

Headquartered in Evansville, IN, Escalade Sports’ brands include Bear Archery, Bear X, Trophy Ridge, Rocket, SIK, and Cajun Bowfishing archery equipment; STIGA and Ping-Pong table tennis; Accudart and Unicorn darting; Atomic, Victory Tailgate, Triumph Sports, Viva Sol, Zume recreational games; Onix pickleball equipment; Goalrilla, Goalsetter residential in-ground basketball systems, Goaliath and Silverback residential in-ground and portable basketball goals; Lifeline and the STEP fitness products; Woodplay premium playsets; Vuly trampolines; and Cue&Case billiard accessories.

Photo courtesy Escalade Sports