EOTech, a manufacturer of holographic sighting systems for small arms, confirmed recently that Lisa Kemp has been hired as the company's new marketing communications and brand manager.

EOTech said Kemp has a diverse background in marketing and advertising and brings over 15 years of outdoor industry experience with her. Primary responsibilities in her new position will involve the management of marketing programs, product research and branding development.

“Lisa is a welcome addition to the team,” said John Bailey, Director of Marketing and Product Management. “Her extensive experience marketing multiple brands will be a critical asset to the EOTech team as we move forward and integrate our commercial business programs.”