Enduro Bearings, the manufacturer of bearings, seals, components, and tools for the cycling industry, appointed industry veteran Rick Sutton as marketing director to build and drive DTC brand awareness.
“Matt Harvey, Enduro’s President, asked me to bundle Enduro’s stellar OEM-focused 26-year history into a story that raises ‘Awesome & Authentic Awareness’ with retailers and riders,” said Sutton.” Everything from our company logo, to the website, to brand ambassadors, to social media, to key technologies and product stories will be reviewed and freshened up to activate market pull on behalf of our OEM partners.”
With 32 years of experience in the bike industry, Sutton has played integral roles at in the cycling business including Co-founder of the Sea Otter Classic and GaleForce Sports Marketing. His career also includes consulting roles for Bontrager (pre-Trek), SRAM, Bell Sports, RockShox, Specialized, UCI, and USA Cycling. He recently helped to develop and launch Coefficient Cycling’s handlebar line.
Photo courtesy Enduro Bearings/Rick Sutton
