Endurance Zone, a technology platform that rewards consumers for being active, has secured funding from serial entrepreneur and investor David Sear.

Sear was the former COO of Worldpay and Group Chief Executive of Skrill, which was sold to Optimal Payments (now Paysafe) for €1.1 billion in 2015; chairman of SASS business Semafone (now Sycurio); and chairman of mobile payments and marketing specialist Bango for nine years.

Endurance Zone will use the funding to accelerate the growth of its white-label rewards and data platform, geared toward driving customer engagement and retention for sports-related organizations.

The company will focus on the U.S., where it has gained traction, recently adding USA Cycling and Active Network as clients and Spartan, Yellow Jersey and Echelon.