EMU Australia has former a new subsidiary, EMU Ridge Europe, which will be taking over all EU operations for the brand. The wholly-owned subsidiary will be led by EMU’s new European Managing Director Stefan Dongus who will work directly in conjunction with the company’s U.S. headquarters. Kersten Pakter will continue to lead all facets of European brand management, marketing and promotion.

“EMU has enjoyed incredible growth in the European market over the last 12 months and our new headquarters will allow us to continue this expansion based on our successful, vertical business model,” said Greg Licht, president of EMU Ridge Australia, Inc.

EMU Ridge Europe will be headquartered in Hamburg, Germany to market and distribute EMU product throughout Continental Europe and the U.K. with the exception of Spain and Italy. EMU currently has headquarters in Geelong, Australia; San Clemente, California; Ontario, Canada and now, Hamburg, Germany.