Eastern Mountain Sports is relocating its North Conway store from its original location at Eastern Slope Inn three miles away to Settlers’ Crossing, a new retail development located at the gateway to the busy summer and winter resort destination.


Tripling in size, the new 18,000-square-foot store will showcase a wider selection of gear and apparel and serve as the headquarters for the Eastern Mountain Sports Climbing School, the oldest climbing school on the East Coast.

 

The climbing school quadruples in size from 750 square feet to 3,000 square feet with a new modernized look and feel. This is the second new store to open in New Hampshire during the past year, with the Portsmouth store opening last August. A grand opening community celebration will take place June 27-29, where 1% of the weekend’s proceeds will be donated to the Tin Mountain Conservation Center, a provider of environmental education programs and camps for children and adults.

“The North Conway store has been an important part of our heritage,” said Will Manzer, CEO and president of Eastern Mountain Sports. “We have been fortunate to be right in the heart of one of the most passionate climbing communities in the U.S., which speaks to our roots. Our new location enables us to provide greater resources to a very loyal consumer base, while introducing the outdoor experience to visitors who return every summer and winter.”


The store features an experiential shopping layout that includes a community “Hub”, a place to share community information on upcoming events and trip planning. The selection of gear and apparel has been expanded, highlighting Eastern Mountain Sports’ proprietary products such as its outerwear layering system SYNC and Techwick, its versatile, moisture management base layer.  Like all other Eastern Mountain Sports stores, this store will include Foot Gurus, sales associates specially trained to analyze feet and custom-fit athletic footwear.


In addition to the North Conway retail location, other New Hampshire stores are located in Concord, Manchester, Nashua, Portsmouth, Salem and West Lebanon. The company is headquartered in Peterborough.