Emerald Holding, Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced its commitment to providing an elevated standard of health and safety protocols in preparation for the anticipated reopening of the company’s live events. The Emerald Preparedness, Prevention and Response Plan is a multi-layered approach the company placing priority on the well-being of Emerald’s customers, staff and communities.

Developed by a cross-functional response team, the plan represents Emerald’s standard for health and safety and a framework around specific protocols being developed for Emerald events.

“Throughout the COVID-19 pandemic, our focus at Emerald has been on the health and safety of our customers, our staff and our communities. Though this time has been hugely disruptive, both research and conversations with our customers and communities have reinforced the desire and necessity to return to face-to-face events as soon as practical,” said Brian Field, Emerald’s interim president and CEO. “As we build the pathways to safely reopen our events, the driving force behind Emerald’s Preparedness, Prevention and Response Plan is our commitment to providing assurance and confidence that our events put health and safety as our top priority. We look forward to reconnecting our customers and communities while reinvigorating the industries we serve – all in a productive and safe environment.”

Key areas of focus include Communication, General Cleaning, Sanitation and Disinfection, Personal Protection and Social Density, Registration Areas, Exhibit Halls, Meeting Rooms, Food and Beverage Safety. Emergency Protocol The full plan can be found here.

The Emerald plan will continue to evolve based on guidance issued by the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC) and federal, state, and local governments.

Logo courtesy Emerald Exposition