The ED Ellen DeGeneres shoe line, launched in partnership with Camuto Group, is scheduled to debut on QVC Thursday, March 23 at 8 p.m. (ET).
The women’s collection features a mix of sneakers, sandals, slip-ons and more, evoking DeGeneres’s relaxed, yet polished personal style. QVC will be launching the collection across all its broadcast programming and e-commerce platforms.
“I am so excited to bring my footwear collection to QVC. A lot of people say they’d love to spend an hour in my shoes. Now all you have to do is buy a pair, watch three straight hours of cat videos online and you’ll know exactly what it feels like,” said DeGeneres.
DeGeneres is known from her Daytime Emmy Award-winning syndicated talk show and her ranking on Time magazine’s list of 100 Most Influential People, as well as her feature film work and humanitarian efforts.
“The ED Ellen DeGeneres footwear collection features a mix of casual, fun and athletic styles that reflect Ellen’s own spirited personality,” said Rachel Ungaro, vice president of merchandising for QVC. “Her shoes perfectly embody the element of positivity and fun that Ellen is known for, and I’m sure our customers will be as excited about the collection as we are.”
In 2014, DeGeneres introduced ED on Air a seasonal home collection created especially for QVC. The line brings together DeGeneres’s love of design, home décor and holiday gift giving across multiple product categories.