Eleven, the off-the-grid lodging and outdoor adventure company, named industry veteran Mike Hattrup as its new director of skiing, in charge of developing and promoting the company’s network of ski destinations across four continents.
Hattrup was inducted into the U.S. Ski and Snowboard Hall of Fame in 2021 after a career that included working in/on ski films in the 1980s and 1990s and three decades developing products for skiers to safely/skillfully access big mountain/backcountry.
Hattrup joins Eleven after he spent over two years as the ski category director for Black Diamond Equipment. He also worked for four years as the U.S. Alpine product manager for Fischer Sports and over two decades in various leadership roles for K2 Sports, including brand director for the K2 Telemark ski. He also served as international sales director, managing international non-subsidiary sales for K2 brands.
Born and raised in Seattle, Hattrup began his skiing career at Alpental and Crystal Mountain and became a mogul skier, eventually joining the U.S. Ski Team. He then teamed up with fellow ski icons Glen Plake and Scot Schmidt to star in the 1988 Greg Stump ski film “Blizzard of Aahhh’s,” one of over a dozen ski films during his career. Powder also named him as one of the 48 Most Influential Skiers of All-Time.
Based in Ketchum, ID, Hattrup is also a certified AMGA Ski Guide.
“As we look to expand the global footprint of our ski business, there’s no one better than Hattrup to help us take the next step,“ said John Featherman, managing director of Assets and Development at Eleven. “Mike has a unique skill set that combines marketing, sales and guiding experience, as well as an in-depth knowledge of the entire ski industry. We’ve known and respected him for years, and we are thrilled to bring him on board to help us offer our guests the ski adventure of a lifetime.”
In his new role with Eleven, Hattrup will develop the product, marketing and sales strategies for the company’s global portfolio of ski products. He is also responsible for generating new sales leads and ensuring the company’s ski products are positioned within the broader ski industry.
“Throughout my career, I’ve been very fortunate to ski in some extraordinary places around the globe. Eleven has assembled a collection of properties that are exceptional for their spectacular skiing and unique location but that also embrace the culture with extravagant yet homey lodges,“ Hattrup said. “The only thing better than skiing in a remarkable location is sharing that experience with friends, so I couldn’t be more excited to join the Eleven team to create once-in-a-lifetime memories for others.”
Founded in 2011 and based in Crested Butte, CO, Eleven offers ski programs in Colorado, Iceland, France, Chile, and British Columbia. Eleven will also expand its ski portfolio with a new destination in Alaska beginning in March 2026.
Images courtesy Eleven
