Elevate Outdoor Collective (EOC) hired Jon Roy as chief marketing officer. Previously, Roy was the vice president of Global Energy Brand Marketing at Converse.

“Jon is a great addition to the team, and expectations are high. He brings a strong leadership background, great aesthetic, and modern visionary approach to his craft,” said John Colonna, CEO, EOC. “Jon’s experience from marketing to product to retail is exactly what we need to stay competitive as we shift to a global matrix with functional leadership at the senior level across Elevate’s global collection of brands.”

Prior roles for Roy while working at Converse included global senior director, Energy Brand Marketing; global design director, Retail Design; and experience global design director, Retail Design & Experience. Before Converse, he held the global consumer experience director position at Nike Sportswear.

EOC’s brand portfolio includes K2 Skis, K2 Snowboarding, Völk Skis, Marker Bindings, Dalbello Boots, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snowshoes, Tubbs Snowshoes, Madshus, and K2 Skate.