Elevate Outdoor Collective, the parent company of the K2, Marker, Dalbello, Volkyl, Line Skis, and Tubbs snow sports brands, hired Josee Larocque as chief operations officer, effective immediately, leading global operations from manufacturing to distribution.

CEO John Colonna remarked that “Josee is a positive, solution-oriented leader. Over her career in global operations and tenure at Burton, operational excellence has been at the heart of her work. With Josee, we begin our journey to become a globally aligned operations organization as we bring our best-in-class products and experiences to the EOC consumer all around the world.”

Larocque worked in global trade and transportation before joining Burton in 1997 and held diverse roles, from operations manager and distribution director to sales and marketing manager. Most recently, she was SVP of Business and Digital Transformation at Burton.

Photo courtesy Elevate Outdoor Collective