Electric, a California-based eyewear brand, partnered with Todd Kline as an ambassador and to provide marketing support for the fishing market.
Kline’s marketing experience in the surf industry, combined with his knowledge of fishing, led Electric to select him to spearhead its fishing program. Kline will focus on the development of event, retail and media partnerships for the brand.
“There are thousands of both fresh and salt water fishermen who wear Electric, not only because of our quality, but because they identify with the brand. Electric stands for living a highly energized lifestyle. For most of our customers, fishing is one of their passions, but not all there is to the story. I’ve known Todd for over 20 years and his personal evolution is directly in line with millions of people from our generation. We are really happy to add him as a key voice for the brand,” said Eric Crane, Electric’s CEO and creative director.
“As a lifelong surfer and fisherman, I have always worn sunglasses to get the most out of my days on the beach and while out on the boat fishing. It is incredibly important to be able to break through the surface glare on the water in order to fish effectively,” said Kline. “A great, polarized frame allows you to see structure below the surface to make the best possible cast, see fish, and track your bait.”
Photos courtesy Electric
