Elan Sports USA, the ski manufacturer, hired CK Sales Group to rep the line in New England, effective August 1, following the recent retirement of Peter Kidd, who sold the line in the region for over four decades.
CK Sales Group includes Chad Waters, Rob DiMuccio and recently hired Mike Martini, formerly U.S. national sales manager for Nordica.
“It is with much honor to facilitate a warm handoff between the old and new eras here in New England,” said Elan Sports USA’s VP of sales and marketing, Rob McCutcheon. “Peter Kidd has taken Elan from a nearly unknown brand in the U.S. over 40 years ago to a currently thriving business with a strong network of dealers. We are grateful for his efforts and success as we usher in a new era with CK Sales Group, who are poised with experience and enthusiasm to take everything to the next level.”
“There is so much buzz in New England about Elan, and we see a huge opportunity for growth with the brand’s immense versatility from kids’ skis to high-end adult skis,” said Waters. “We are thrilled to welcome Mike to the team as we embark on this new partnership with the team at Elan USA whose positive mindset and philosophy motivates us to accomplish great things together.”
