Elan Skis, maker of handcrafted skis from Slovenia, named White Cloud Communication as the winter sport brand’s agency of record. White Cloud will lead all public relations and communication strategy for Elan.
The partnership with White Cloud comes after the recent news of appointed director of brand development and managing director of North America, Jeff Mechura.
Effective immediately, White Cloud will be working closely with Elan to amplify the brand.
“It is an extremely exciting time for Elan; the rich heritage, compelling new product and spirit for the skiing lifestyle provide the brand a strong platform for White Cloud to help position and tell the Elan story to a broader audience,” said Mechura. “The industry experience and relationships cultivated by White Cloud are genuine and driven by a clear passion for skiing.”
“As we head into the ski season and the winter sports trade show cycle, we couldn’t be more fired up to hit the ground running with Elan,” added White Cloud Founder, Cassie Abel.
Photo courtesy Elan Skis
