Ecco has partnered its BIOM Natural Motion collection with Competitor Group as the official footwear sponsor of the 2011 TriRock Series.
Coming off of a weekend in Annapolis, Md., the four-event series is designed to appeal to beginner and veteran triathletes alike. The Series heads next to Seattle on July 17th, followed by San Diego on September 11th with the season finale in Gettysburg, PA on October 16th.  All race courses feature sprint and/or Olympic distances, while participants listen to their favorite tunes with live bands positioned along the course.
“The TriRock triathlon series offers partners the opportunity to reach the growing number of affluent triathletes at their entry point to the sport,” said Doug Kaplan, SVP of Competitor Group. “With events designed to appeal to athletes of all abilities, TriRock creates an entertainment infused race atmosphere unlike any other event in the industry.”
“It was a solid fit to bring in ECCO BIOM’s Natural Motion footwear as a partner for this series,” continued Kaplan. “Their commitment to the minimalist running category is an ideal match for the burgeoning triathlete audience and we look forward to building a great partnership with ECCO.”
Each race features a consumer expo prior to and during the event. The ECCO BIOM expert team will be on hand to answer questions, provide knowledge around minimalist running and offer the chance to try on and buy any of the shoes in the BIOM collection.
“We are pleased to be working with the Competitor Group and the TriRock Series for the opportunity to bring this emerging category in minimalist footwear to both first time and experienced athletes,” said Dan Legor, senior brand manager for ECCO USA. “We look forward to growing the series together, bringing a fun, high-level of engagement to the triathlete audience.”

CGI owns and operates 55 national endurance events, including the Rock n Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 400,000 professional and amateur participants in 2011.