EBay expanded its Authenticity Guarantee program to streetwear, marking the expansion of its authentication service to a sixth category, which includes sneakers, watches, jewelry, handbags, and trading cards.
Beginning June 1, new and pre-owned inventory sold for over $200 from Aimé Leon Dore, Fear of God, KITH, Supreme, Off-White, Palace, and Stone Island will be eligible for the service. By the end of September 2023, the service will expand to include streetwear from brands including Adidas and Nike and luxury brands like Gucci, Prada and Louis Vuitton.
All eligible streetwear bought and sold in the U.S. will be vetted and verified by eBay’s team of professionally trained authenticators using a “detailed physical inspection and advanced technical equipment in eBay’s new state-of-the-art facility in New Jersey.”
“EBay has pieces from nearly every notable streetwear drop that’s ever happened, whether in 1993 or 2023,” said Garry Thaniel, global GM of sneakers and streetwear at eBay. “We’ve heard loud and clear from our enthusiast community that they want to be able to come to eBay to buy and sell apparel in the same seamless way that they can buy sneakers. With the launch of Authenticity Guarantee for streetwear, we’re delivering on that ask.”
