Easton Technical Products hired Shane Michelli as president and said he would assume the role in mid October, according to Greg Easton, president of Jas. D. Easton.


Easton Technical Products, and subsidiaries including Easton Mountain Products, is a maker of outdoor sporting goods. Products cover archery, mountaineering, hiking, and winter sports.

Easton said it conducted an extensive nationwide search for the new president of the Easton Technical Products (ETP) Division.

“The manufacturing experience of the ideal job candidate is increasingly more difficult to find in leaders of today due to the large amount of sourced and imported product. “Shane brings a great combination of domestic manufacturing experience along with sourcing experience which will help Easton's expansion into new categories” stated Greg Easton. “Shane's experience in our industry, along with strong sales, marketing, retail and manufacturing experience made him an ideal candidate and we are very pleased that Shane has accepted the position.”

Michelli will be based in Salt Lake City, Utah and shall oversee the ETP operations, which includes archery, mountain products, OEM, military, medical and custom tubing.

“Great people and a commitment to innovating sporting goods have made Easton one of the strongest and most recognized names in the industry. “It is an honor to have the opportunity to lead the Easton brand,and to continue its commitment to domestic manufacturing. Additionally, I look forward to the growth opportunities in the other segments of the Easton business,” stated Michelli.