Easton Sports, Inc. announced that John Graham has been named senior vice president – commerce, effective mid-September. Reporting to Chris Zimmerman, president of Easton Sports, Graham will lead the sales teams across the sports it serves. Graham's most recent role was Nike's commercial director of action sports.
“John has a diverse sales background, having worked in the European, Canadian and U.S. markets. His breadth and depth of brand and sales management experience will strengthen our ability to become a more effective partner across our diverse set of retail accounts,” said Zimmerman. “This is the first time all Easton sales organizations will be under one leader, which will bring sales consistency and integration across the Easton brand and help us further leverage key product launches.”
Prior to joining Easton Sports, Graham spent 18 years with Nike Inc., where he held progressive management positions in sales, operations and merchandising. His most recent role was commercial director of action sports. Graham's prior Nike roles include: director of apparel sales – North America; director of sales – Canada; and USA general merchandise manager – Foot Locker Inc. Graham has also held executive positions with Reebok and Warnaco Group, Inc. He holds a Bachelor of Arts degree in Political Science from Boston College.
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, and lacrosse equipment for both sports professionals and enthusiasts.
