Easton Bell Sports has hired Duke Stump as senior vice president of culture, creative and brand innovation. Additionally, the company appointed Mike Zlaket as executive vice president and general manager; named Matt Arndt as senior vice president product management; and tapped Doug Appleton as general manager of the lacrosse division.
The four will work to advance the Easton Sports brand banner that includes hockey, baseball/softball and lacrosse.

Renowned as one of the top branding architects, Easton said Stump will be integral in the development and design of Easton products, along with managing the brand's storytelling and consumer facing communications.

As VP of product marketing, Easton said Stump he was key in revolutionizing the Nike Bauer hockey brand.

Matt Arndt will drive product management working closely with the brand's research and development division to transform the team sports marketplace.  He will work closely with Stump as they look to connect with consumers via innovative products that meet the demands of today's athletes.

Doug Appleton brings a lifetime of experience to lacrosse as a player, coach and equipment developer.  In 2005, his passion led to the founding Talon Lacrosse, a designer and developer of lacrosse equipment.  In January 2010, Easton Sports acquired Talon Lacrosse, where Appleton is charged with overseeing the expansion of the Company's newest division.