Easton Mountain Products of Salt Lake City has hired John Bercaw as  product manager to oversee development of snowshoe, tent and trekking pole product lines.

Armed with a masters degree in exercise physiology, Bercaw transitioned into the outdoor industry, working as head of research and development then line director at Black Diamond Equipment. He then moved to Chums and Beyond Coastal where he spent five years in product development and marketing.

An east coast native, John grew up exploring the Potomac’s Mather Gorge and Shenedoah National Park outside of Washington D.C., where he discovered climbing.

“I’m looking forward to working with the good people at Easton Mountain Products,” says John. “I hope to lend my support and expertise to this innovative team.”

“We’re pleased to have John’s experience and leadership behind our products,” says Easton Marketing Coordinator Rich Packer. “Our product development team is an exciting place to be, and we know he’ll keep the momentum going.”

Founded in 1992, Easton Mountain Products focuses on designs the very best in technical outdoor gear for the serious user using proprietary manufacturing techniques and high-strength lightweight aluminum and carbon fiber tubing.