Easton-Bell Sports will exhibit its Giro, Easton Cycling, Bell and Blackburn brands at DealerCamp at Deer Valley Resort this July, show producer Lifeboat Events announced.


The addition of the Easton-Bell Sports brands is a wonderful boost to our camp and helps round out the product categories that dealers can address for the coming years business. Were working hard to ensure that retailers will have the majority of their key brands available to sort out their needs. That way, come September, folks can simply relax and enjoy the industry events on offer and avoid the panic said Lance Camisasca, president of Lifeboat Events.


From our perspective, DealerCamp couldnt be better,” said Bernie Doering, SVP of global sales at Easton Bell Sports. “The timing brings us to the table when much of the business is getting done in our helmet and accessory categories. Additionally, this event provides Easton-Bell and it’s brands an additional way to make a meaningful connection to our key dealers.


DealerCamp is an innovative experiential trade event, bringing together bicycle suppliers and retailers at a strategic time in todays product and buying cycles. DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.