Eastbay and Champs Sports announced the launch of a new apparel line—Eastbay Performance. Philadelphia Eagles Quarterback Jalen Hurts will serve as Eastbay Performance’s first brand ambassador.
Eastbay Performance will roll out seasonally and throughout 2022 women’s and kids collections on Eastbay.com, ChampsSports.com, at select Champs Sports locations, and on Footlocker.com. The line includes compression products including tops, tanks and tights, tees, jackets and shorts for training and fleece pants and hoodies casual wear.
“As a company that has been a part of the athlete’s life for decades, we are in a position to create an apparel line that authentically meets the needs of the next generation of athletes,” said Guy Harkless, senior vice president and general manager, Champs Sports and Eastbay. “Through Eastbay’s integration with Champs Sports, we’ve been able to connect with the sport-obsessed individual in a more holistic way. Jalen is the perfect partner to launch this collection because he embodies what it means to be an athlete on and off the field.”
“As an athlete growing up, Eastbay was always a big destination for me,” said Hurts. “I was so excited when I was presented with this opportunity. Eastbay Performance is really taking the industry to the next level because it considers every facet of an athlete’s life. I can’t wait for everyone else to get their hands on this and incorporate the line into their game.”
Photo courtesy Eastbay x Jalen Hurts
