Earth Shoes has appointed  Jocelyn Thornton to the newly created role of executive vice president of product and merchandising, and Fred Allard as creative director of product.

Thornton comes to Earth with extensive experience in product development in the footwear industry for brands including Sperry and Clarks and consulting at the Doneger Group as SVP where she led large players in the fashion and retail industry to build and implement brand and product strategies.

“It’s a privilege to work for a brand with the name Earth as it carries a daily reminder of what we need to protect,” said Thornton. “As we develop shoes for the future, we’re looking to make decisions that are not only considerate of the sourcing and manufacturing process but also mindful of the end-of-product life cycle,” she continued. “I’m excited about the future of Earth, Inc. and thrilled to be on this journey with the brand.”

Fred Allard has been designing shoes and fashion accessories for over 35 years for brands such as Nine West and The Jones Group. Allard will be leading the design of the reinvented, eco-friendly Earth line, set to debut in Fall 2021. “There’s no plan B for our planet, a reality we all have to face,” Allard explained. “I realized I needed to re-think the way I approach my creativity to fashion for the future. Joining the Earth, Inc. team gives me the opportunity to design with purpose and bring sustainability to fashion,” concluded Allard.

Photo courtesy Earth Shoes