Earth Products expanded its reach in the European market with the establishment of Earth Products Europe, the companys new European headquarters located in Münster, Germany. Through Earth Products Europe, the company expects to expand the reach of its Adio, Holden, and Planet Earth brands within the European board-sports community by focusing on market-specific needs.
Earth Products Europe is a full-service, Pan-European outfit, serving all European and greater European territory sales with a marketing and sales staff to support all distributors and a direct-to-retailers format for Germany and Austria. All sales and marketing will be handled from the new Münster office and will focus on specific European market needs, including: products and colorways, marketing, events, athlete initiatives, and customer service needs.
The European market has become a solid region for Earth Products brands with 35 distributors in 31 countries and 145 direct-to-retail accounts in Germany and another 50 direct-to-retail accounts in Austria.
“Europe has so much to offer skateboarding in general with athletes, styles, and events, and a European facility will allow us to pay closer attention to our partners needs, and to integrate all of these aspects and business into the company overall,” said Daniel Thorden, director of international sales and marketing for Earth Products.