Earth Products has promoted Jeff Taylor to the position of vice president of marketing. Taylors duties will include leading the global marketing efforts for all Earth Products brands, as well as new business development and integration.
“I'm excited about the new opportunity,” said Taylor. “We've got a great group of brands at Earth Products and I look forward to contributing to their future success.”
Commenting on the change, Jeff Larsen, president of Earth Products, said, “Jeff has been a key contributor to the growth of our brands through his innovative marketing and ability to recruit the best riders in action sports. In this new position, he will continue to grow our brands throughout the world.”
Founder Chris Miller stated, “Jeff has guided our team and marketing efforts with Adio from start-up to one of the leading brands in the industry. I appreciate his loyalty and dedication to the Earth Products family of brands, his promotion is well deserved.”
Taylor, a nearly 9 year Earth Products veteran, began his association with the company as a professional rider for Planet Earth.
