In order to reach new markets, travel outfitter Eagle Creek introduced a Pack-2-School campaign for fall 2016.
Focusing on college-age students, the campaign seeks to resonate with millennial consumers. The Pack-2-School campaign will micro-target students going out-of-state for school or studying abroad.
The month-long campaign will use blog content, social media and other outreach channels and will feature a weekly backpack giveaway on Facebook throughout September.
