Eagle Creek hired Effort, Inc. for sale representation in the Southeast, including NC, SC, TN, GA, FL, AL, and MS, effective immediately.

Effort Inc. has nearly three decades of experience in outdoor sales and customer service. Located in Asheville, NC, Principle Spencer Cooke and Andrew Holcombe also represent Accent/Cannon, Astral, Badfish, Hibear, Immersion Research, Jackson Kayak, Recover Brands, and Rumpl.

“We are fortunate to have Effort, Inc. join our sales force, bringing positive energy and youthful style to our elite team,” noted Tim McGuire, VP of sales North America at Eagle Creek. “Not only do these guys get out and explore, but they have the kind of sales and content creation experience we’re looking for, with a new outlook for some of our most time-honored clients. We look forward to working with Spencer and Andrew to strengthen our core business and seek new opportunities as the brand reimagines our presence.”

“We enter business relationships with our vendor and retail partners with a long-term and sustainable outlook,” said Cooke. “Eagle Creek is no exception, providing the most innovative and necessary travel gear, which we are quite excited to offer to our retailers. They are clearly committed to making this planet a better place to live, a mission synonymous with the other brands we sell. We are excited to join their team.”