Eagle Creek Inc. named Will Egan as assistant brand manager. Egan’s responsibilities will include marketing, public relations, brand management, and internet management.

Egan has over four years of marketing experience having worked on both the corporate and agency side of the business. Prior to Eagle Creek, Egan served as marketing manager at WorldCast Anglers in Jackson Hole, Wyo. Before WorldCast Anglers, Egan worked at McCann Erickson in Manhattan as assistant account executive handling accounts such as Motorola, Aon Insurance, Lipton Margarine, and Bertolli Olive Oil. He also held a variety of sales positions at LuckySurf.com, Orvis and One Media Place, an online media exchange group.

“We are pleased to have Will on board,” said Adam Ziegelman, Eagle Creek’s director of marketing. “This new position requires solid marketing and brand expertise to support our growth strategy. Will’s broad experience will be a strong asset to us as we move forward.”