Eagle Creek partnered with In-Sport Fashions for nationwide product distribution in Canada to offer consumers wider product availability and improved customer support.
Canada is a key market for Eagle Creek, and the partnership represents a “strategic shift” in its approach to better serve its international customers. The brand has had a presence in the market for many years, shipping orders directly from the U.S.
In-Sport will distribute Eagle Creek products in Canada through its retail partners and direct-to-consumer model. The partnership also provides in-market sales management.
“We’ve always believed there was untapped potential in the Canadian market if we could improve our inventory availability and overall service quality. Our new partnership with In-Sport will allow us to do exactly that, and we think this will be great for our brand and our customers in Canada,” said Travis Campbell, owner and president, Eagle Creek. “We’re now able to move in directions we couldn’t as part of a larger corporation, and our new relationship with In-Sport is one of the many initiatives we’re working on to make the company more responsive and better aligned with the needs of our customers.”
Tim McGuire, VP of sales, Eagle Creek, added, “We’re excited to work with In-Sport. Their impeccable reputation and familiarity with our category and channels come from many years of experience. With their help, we’ll be able to offer our dealers best-in-class service and availability from our entire catalog of products in an expeditious timeframe.”
“Working alongside a company as passionate and storied as Eagle Creek is incredibly exciting. They already have a strong foundation in Canada, and we can’t wait to use our abilities and strong knowledge of the Canadian market to bring the brand to its full potential!” said Karine Laforest, VP sales & marketing, In-Sport Fashions.
The partnership became effective in September 2022, and Canadian customers will start benefiting immediately.
