E-mobility solutions company eBliss Global hired Dave Boyle, an auto industry veteran with over thirty years of experience, to bring eBliss’ Always Brand e-bikes to auto dealers. 

Boyle will also serve as company president and be directly responsible for all aspects of the business.

“I am beyond excited about this opportunity,” Boyle said. “This is the perfect marriage of something dealers need and consumers want. The electric bike market is exploding, but the space desperately needs the legitimacy car dealers will bring. Adding this alternative form of transportation to a dealer’s portfolio will be great for e-bike consumers, many of whom are not traditional bike people.”

Boyle reportedly has built and led “some of the industry’s most successful automotive suppliers/vendors.” Starting his career with Newgen in the early 90s, he became the president and COO of MPI/SRS, helping grow the business to a reported half-billion-dollars in sales. Most recently, Boyle was the CEO of TraXtion (formerly Tire Profiles).

Before starting his business career, Boyle spent eight years as a professional race car driver.

“I am thrilled that we were able to convince Dave to join us,” said Bill Klehm, CEO of eBliss Global. “Dave and I have known each other for 25 years, and I have watched him grow into one of the top executives in the automotive industry.”

Photos courtesy eBliss Global, Dave Boyle