Dynamic Brands, the parent Company for Bag Boy, Burton, Datrek, Devant and Sir Christopher Hatton, announced that golf industry professional Lizzie Leasure has been named the company's sales and marketing coordinator for the golf division. In her new role, Leasure will oversee strategic sales and marketing initiatives for the company's distinct collection of industry leading brands.
Leasure's core responsibilities will include sales and marketing support for the company's soft goods brands, with a strong emphasis on the reinvigoration of Burton — one of the most storied golf bag brands of all-time – which recently debuted its 2010 collection of men's and women's golf bags.
“Lizzie brings extensive industry knowledge and fresh energy to the Dynamic Brands family, and we are thrilled to have her on board,” said Leighton Klevana, COO, Dynamic Brands. “Her tireless work ethic, creative thinking and strong industry relationships will make her an immediate asset to our Golf Division.”
Prior to Dynamic Brands, Leasure spent four years as a Marketing Product Manager for PING, where her responsibilities included the development and execution of long-term marketing plans for the Company's portfolio of soft goods, while working closely with key accounts. Prior to PING, Leasure held sales and marketing positions with Prestige Flag, SYNLawn/Putting Greens Direct and Synthetic Turf International.
