Dunlop Sports Group Americas continues to grow its racquet division with the appointment of Kristin Mears as Sales and Marketing Analyst for Racquet Sports. Mears will coordinate the management and development of key racquet reports and analysis for Dunlop tennis, squash and badminton. She will also support Dunlops fast-growing racquet group and the promotion of the advanced-design Aerogel racquet line.
Prior to Dunlop, Mears worked in the marketing department of The Tennis Channel in Santa Monica, CA, where she implemented marketing strategies and coordinated special events and promotions. She is a graduate of the University of North Carolina Wilmington, with a degree in Business Administration, and where she was a four year varsity tennis player for the UNC Wilmington Seahawks whose squad she captained in her senior year. In addition, Mears played extensively as a junior in the Atlanta Lawn Tennis Association and also served as an adult representative of the Medlock Bridge ALTA team.
“The Dunlop team is focused on recruiting people with great enthusiasm for racquet sports. We have certainly found that in Kristin,” said Steve Hall, Director of Marketing racquet sports. “She will be a valuable asset to the continued growth of the Dunlop brand.”