Duluth Holdings, Inc. (Duluth Trading Company) appointed Heena Agrawal as SVP and CFO, effective February 12, 2024.

Agrawal brings 20 years of finance and leadership experience to the role with “diverse, versatile skills and a track record of driving superior results for a wide variety of companies across multiple industries, including Procter & Gamble, Walgreens, Underwriters Lab, and Kontoor Brands,” said Duluth.

The company also reported that Agrawal’s business acumen “spans growing businesses organically, delivering acquisition synergies, and growing profitably by way of driving pricing and productivity efficiencies. She has successfully drawn on her communication and interpersonal strengths to build and lead global teams while partnering cross-functionally at all levels.”

“We are thrilled to have attracted such a seasoned executive to fill the important Chief Financial Officer position at such a pivotal time for Duluth Trading,” offered company President and CEO Sam Sato. “Heena’s extensive experience and strong finance and leadership acumen will play a crucial role in the development of Duluth’s long-range plans as we remain steadfast ron executing the pillars of our Big Dam Blueprint.”

After earning her CPA, CF and MBA from Kelley School of Business at Indiana University, Agrawal spent the first ten years of her finance career at Procter & Gamble, profitably growing billion-dollar brands, including Crest, leading the integration of Oral-B, leading Oral Care Supply Chain Finance, creating new male personal care category expansion strategies for Gillette & Old Spice, and developing growth models for NA Swiffer & Mr. Clean.

Her most recent professional experience includes: 

  • Kontoor Brands: CFO, Global Wrangler and Global Kontoor Supply Chain;
  • Underwriters Laboratories: CFO, Global Industrial Segment; CFO, Global Connected Technology Appliances & Lighting Division; and
  • Walgreens Boots Alliance: vendor synergy leader, Rite Aid M&A Integration; head of US FP&A, data analytics, and MIS: Walgreens; finance director, Supply Chain Walgreens.

“It is an honor to be joining the Duluth executive team, and I look forward to partnering with Sam and the entire leadership team as Duluth further pursues its growth initiatives. Duluth Trading is uniquely positioned to expand their reach, and I am excited to leverage my extensive experience and business acumen to drive the company’s next phase of growth profitably,” said Agrawal.

Images courtesy Duluth Holdings