DUER announced the reopening of its Denver storefront today, January 28, and the planned opening of four additional retail locations in 2022.
The company opened its first international store in Denver’s RiNo District in October 2020 as part of its larger expansion strategy into the US.
The Vancouver-based brand currently has U.S. storefronts in Denver and Los Angeles and plans to open four additional locations in major U.S. metro areas.
The store, located at 2621 Larimer Street, is expected to be a long-term residence, with neighboring outdoor apparel brands, including Patagonia, Burton, and Outdoor Voices.
“Being situated among brands looking to capture a similar customer is a determiner when we’re choosing store locations and this was a big factor as to why we chose Larimer Street,” said Anna Davidson, director of retail, DUER. “As a brand forged in the performance fashion hub of Vancouver, we’ve got the technical, style and sustainability chops to make an impact in the U.S. market, with a keen focus on influential outdoors, metropolitan and travel hubs such as Denver.”
DUER’s Denver storefront features indoor and outdoor murals from local artist and muralist Jason Graves, whose aesthetic, said the company, aligns with the brand’s ethos.
Photo courtesy DUER