Canadian performance apparel brand, Duer, announced plans to open a second U.S. retail location in the Fairfax District of Los Angeles, CA at 170 South La Brea Avenue. Nearby stores include Arc’teryx, Fjällräven, American Rag Cie, Carhartt WIP, Champion, Stüssy, Union, Nudie Jeans, and Bonobos,
“Opening a dedicated storefront in Los Angeles has always been the plan, it was just a matter of when,” said Gary Lenett, co-founder, Duer. “For a few reasons, the most significant being our e-commerce and wholesale businesses showcasing a built-in fan base and demand in the LA area, our greatest opportunity for growth in this region is now.”
The 1,850-square-foot retail space combines experiential and sensory elements to narrate the natural and sustainable materials that 95 percent of the brand’s garments are made of.
“Side by side with leading jean and performance wear brands on La Brea Avenue is the best-case scenario for our foray into LA,” said Nadia Gillies, brand director, Duer. “Product versatility, as it relates to moving easily from one activity to the next without having to change clothes, is well-suited to the California climate, culture and consumer.”
The decision to expand into the Los Angeles market “foreshadows a year of growth for its retail program,” said Duer. For its omnichannel business, where Duer sells from Nordstrom to REI, retail stores will continue to play a role in its ability to service customers where, when and how they want to shop.
Photo courtesy Duer