Canadian performance apparel brand DU/ER hired Burt Damsky as VP of global sales. Based out of the company’s New York City showroom, Damsky will oversee the strategic growth of the brand’s global wholesale network.

DU/ER said that after consecutive years of upwards of 50 percent growth, the omnichannel business has invested in Damsky’s expertise to grow its U.S. wholesale network while expanding its global footprint and has plans to establish a European distribution center. DU/ER’s wholesale network services premier retailers, including Holt Renfrew and Sporting Life in Canada, REI, and Nordstrom in the United States.

“Burt’s vast experience selling functional fashion brands as well as outdoor apparel ensures we are well poised for growth across both sectors,” said Gary Lenett the founder and CEO of DU/ER. “I’m confident his expertise and approach to building vertically integrated, multichannel apparel brands will accelerate our growth both in existing and new markets.”

Damsky joined DU/ER from NYC Alliance, where, as president of sales, he was responsible for relaunching Juicy Couture and leading the company’s branded division. Previous roles include executive positions at apparel brands Blanc Noir, Bench Clothing, Antik Denim, and Southpole.

“DU/ER’s adventure ethos aligns perfectly with my own values as an avid runner and healthy lifestyle advocate,” said Damsky. “The brand’s comfort-first approach and commitment to sustainability, particularly the use of natural fibers, speaks strongly to the current consumer demand and affords the brand endless opportunities for growth.”