New York-based private equity firms Bruckmann, Rosser, Sherrill & Co. and Goode Partners LLC completed a transaction that will merge DTLR Inc. and Sneaker Villa Inc.

According to a statement from the parties involved, the merged company has a significant geographic reach with nearly 240 stores covering 19 states and the District of Columbia, spanning the East Coast from New York to Florida, the Midwest, the Southeastern U.S. and Texas. The store footprints of DTLR and Villa are complementary, said the statement, with little overlap.

“This merger will allow us to better serve our customers, employees and vendor partners” said Glenn Gaynor, chief executive officer of DTLR. “The combination will allow us to enhance the consumer experience by leveraging the best practices of both Villa and DTLR. By combining our talent and resources we can accelerate growth and expand our reach. We look forward to bringing our teams together.”

DTLR currently operates over 110 stores in 12 states and the District of Columbia. DTLR also sells products through its website, DTLR.com. Villa has more than 120 stores in 10 states.

Photo courtesy Villa