Delta Apparel, Inc. announced the expansion of its digital print business with the opening of its first ‘On-Demand DC,’ a solution for retailers and brands to grow their business using an integrated, on-demand fulfillment model.

In partnership with the teen retailer, Hot Topic, DTG2Go opened its ninth digital print and fulfillment center, integrated within Hot Topic’s Nashville, TN distribution center.

Deborah H. Merrill, President of the Delta Group, commented, “We are excited about the partnership with Hot Topic and the support of Kornit Digital, as DTG2Go launches its newest service model to retailers and brands alike. We believe the DTG2Go ‘On-Demand DC,’ utilizing our cutting-edge technology and service platform, will revolutionize the retail industry during a time when change is needed the most.”

The DTG2Go ‘On-Demand DC’ digital solution provides retailers immediate access to use DTG2Go’s network of print and fulfillment facilities while offering scalability to integrate digital fulfillment within the retailer’s own distribution facility.

Merrill continued, “As an early adopter of an on-demand model, Hot Topic is a great partner for this first collaboration to deliver the next break-through in supply chain management and customer service. With this model, we plan to test the boundaries of the many opportunities that digital has to transform retail.”

Michael Yerkes, COO, Hot Topic, commented, “The expansion of our relationship with DTG2Go is a natural progression for us to create the ultimate customer experience around on-demand production. DTG2Go has been a great partner in bringing these operations together and we are excited to share this with our consumers this holiday season and beyond.”

The company anticipates accelerated growth in its DTG2Go on-demand, digital print services. To support the expected demand, DTG2Go has increased its digital machinery with the purchase of five Kornit Atlas printers. This purchase, combined with its eight Atlas machines, increases daily printing capacity by over 25 percent and operational for the upcoming holiday season. DTG2Go expects to make further capital investments in digital print equipment through fiscal year 2021.

Delta Apparel’s businesses include DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC.

Photo courtesy Delta Apparel