DSW Inc. announced that Drew Domecq has joined the organization as senior vice president and chief information officer, effective April 2. Domecq will report to Chief Executive Officer Roger Rawlins.
Domecq is a seasoned IT professional who brings a mix of IT, commercial and brand experience to this critical executive role, where he will be responsible for the continued evolution of DSW’s digital platforms to create engaging customer experiences online and in-store, while supporting key growth initiatives such as the launch of DSW’s new loyalty program and acquisition of Canada’s Town Shoes Ltd.
“The digital experience is a critical element of DSW’s success today and in the future,” said Rawlins. “We look forward to leveraging Drew’s strong IT and digital skills to build innovative technology that brings to life an exciting customer value proposition for the future.”
Domecq joins DSW from Bob Evans Restaurants, where he most recently implemented a completely new standalone business systems architecture and cloud-based infrastructure. Prior to that, he was responsible for all restaurant technology and enterprise application development as vice president of technology solutions at The Wendy’s Company. There he led a cross-functional team that delivered new mobile and digital points of sale and established the brand’s tech center, 90° Labs, to foster continuous innovation and connection with “next gen” consumers. Domecq has also held leadership positions in the IT teams at Safelite and Qwest Communications and has experience as a consultant and entrepreneur.
